Customer heterogeneity with respect to value dimensions in industrial markets - the perspective of embedded purposive action

S.H.K. Wuyts, H.R. Commandeur

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	European Marketing Academy Conference, Rotterdam, 2000
Publisher	Unknown Publisher
Publication status	Published - 2000
Externally published	Yes

Cite this

@inproceedings{41b5adb976b14c44b6a1aa67a9415a11,

title = "Customer heterogeneity with respect to value dimensions in industrial markets - the perspective of embedded purposive action",

author = "S.H.K. Wuyts and H.R. Commandeur",

year = "2000",

language = "English",

booktitle = "European Marketing Academy Conference, Rotterdam, 2000",

publisher = "Unknown Publisher",

}