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Customer loyalty and queuing: was it worth the wait?

Research output: Contribution to journalArticlePopular

Abstract

The deferment of gratification can be an admirable trait in those of a religious disposition. It is probably not, however, what most of us want to practise when going out for dinner on a Saturday evening with friends and family. But how does waiting time affect customers, and can restaurant owners turn queuing to their advantage?
Original languageEnglish
Pages (from-to)15-18
JournalRSM Discovery
Volume37
Publication statusPublished - 1 Mar 2020
Externally publishedYes

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