Customer loyalty strategy in the internet era

C.X.J. Ou, C.L. Sia

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia
EditorsJ. Hanisch, D. Falconer, S. Horrocks, M. Hillier
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Pages1734-1744
Number of pages11
Volume7
Publication statusPublished - 2003
Externally publishedYes

Publication series

Name
Volume7

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