Customer loyalty strategy in the internet era

C.X.J. Ou, C.L. Sia

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia
EditorsJ. Hanisch, D. Falconer, S. Horrocks, M. Hillier
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Pages1734-1744
Number of pages11
Volume7
Publication statusPublished - 2003
Externally publishedYes

Publication series

Name
Volume7

Cite this

Ou, C. X. J., & Sia, C. L. (2003). Customer loyalty strategy in the internet era. In J. Hanisch, D. Falconer, S. Horrocks, & M. Hillier (Eds.), Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia (Vol. 7, pp. 1734-1744). Atlanta, GA: Association for Information Systems.
Ou, C.X.J. ; Sia, C.L. / Customer loyalty strategy in the internet era. Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia. editor / J. Hanisch ; D. Falconer ; S. Horrocks ; M. Hillier. Vol. 7 Atlanta, GA : Association for Information Systems, 2003. pp. 1734-1744
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publisher = "Association for Information Systems",
pages = "1734--1744",
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Ou, CXJ & Sia, CL 2003, Customer loyalty strategy in the internet era. in J Hanisch, D Falconer, S Horrocks & M Hillier (eds), Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia. vol. 7, Association for Information Systems, Atlanta, GA, pp. 1734-1744.

Customer loyalty strategy in the internet era. / Ou, C.X.J.; Sia, C.L.

Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia. ed. / J. Hanisch; D. Falconer; S. Horrocks; M. Hillier. Vol. 7 Atlanta, GA : Association for Information Systems, 2003. p. 1734-1744.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Customer loyalty strategy in the internet era

AU - Ou, C.X.J.

AU - Sia, C.L.

N1 - Pagination: 11

PY - 2003

Y1 - 2003

M3 - Conference contribution

VL - 7

SP - 1734

EP - 1744

BT - Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia

A2 - Hanisch, J.

A2 - Falconer, D.

A2 - Horrocks, S.

A2 - Hillier, M.

PB - Association for Information Systems

CY - Atlanta, GA

ER -

Ou CXJ, Sia CL. Customer loyalty strategy in the internet era. In Hanisch J, Falconer D, Horrocks S, Hillier M, editors, Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia. Vol. 7. Atlanta, GA: Association for Information Systems. 2003. p. 1734-1744