Customer loyalty strategy in the internet era

C.X.J. Ou; C.L. Sia

Customer loyalty strategy in the internet era

C.X.J. Ou
, C.L. Sia

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia
Editors	J. Hanisch, D. Falconer, S. Horrocks, M. Hillier
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems
Pages	1734-1744
Number of pages	11
Volume	7
Publication status	Published - 2003
Externally published	Yes

Publication series

Name
Volume	7

Cite this

@inproceedings{3773884c415c4dda9ae42a70c4f77272,

title = "Customer loyalty strategy in the internet era",

author = "C.X.J. Ou and C.L. Sia",

note = "Pagination: 11",

year = "2003",

language = "English",

volume = "7",

publisher = "Association for Information Systems",

pages = "1734--1744",

editor = "J. Hanisch and D. Falconer and S. Horrocks and M. Hillier",

booktitle = "Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia",

address = "United States",

}

Customer loyalty strategy in the internet era. / Ou, C.X.J.; Sia, C.L.
Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia. ed. / J. Hanisch; D. Falconer; S. Horrocks; M. Hillier. Vol. 7 Atlanta, GA: Association for Information Systems, 2003. p. 1734-1744.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - Customer loyalty strategy in the internet era

AU - Ou, C.X.J.

AU - Sia, C.L.

N1 - Pagination: 11

PY - 2003

Y1 - 2003

M3 - Conference contribution

VL - 7

SP - 1734

EP - 1744

BT - Proceedings of the Seventh Pacific Asia Conference on Information Systems (PACIS), July 10-13, 2003, Adelaide, Australia

A2 - Hanisch, J.

A2 - Falconer, D.

A2 - Horrocks, S.

A2 - Hillier, M.

PB - Association for Information Systems

CY - Atlanta, GA

ER -