| Original language | Dutch |
|---|---|
| Title of host publication | Lustrumboek VRC, van Trendvolger tot Trendsetter |
| Editors | D. Swagerman |
| Place of Publication | Deventer |
| Publisher | Kluwer |
| Pages | 179-188 |
| ISBN (Print) | 9789013065640 |
| Publication status | Published - 2009 |
Customer profitability als marketing tool
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional