Customer profitability analysis reports for resource allocation: The role of complex marketing environments

E. Cardinaels, F. Roodhooft, L. Warlop

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)238-258
Number of pages20
JournalAbacus
Volume40
Issue number2
Publication statusPublished - 2004

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