Customer profitability analysis reports for resource allocation: The role of complex marketing environments

E. Cardinaels, F. Roodhooft, L. Warlop

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{a64f63b40c734ae1843ddb074c16c0a5,

title = "Customer profitability analysis reports for resource allocation: The role of complex marketing environments",

author = "E. Cardinaels and F. Roodhooft and L. Warlop",

note = "Pagination: 20",

year = "2004",

language = "English",

volume = "40",

pages = "238--258",

journal = "Abacus",

issn = "0001-3072",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "2",

}