Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing

K.J.P. Gielens, L. Van de Gucht, J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Publication statusPublished - 2007

Publication series

NameMarketing Science Institute Report
No.07-106

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