Dancing With a Giant

The Effect of Wal-Mart's Entry into the U.K. on European Retailing

K.J.P. Gielens, L. Van de Gucht, J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Publication statusPublished - 2007

Publication series

NameMarketing Science Institute Report
No.07-106

Cite this

Gielens, K. J. P., Van de Gucht, L., Steenkamp, J. E. B. M., & Dekimpe, M. G. (2007). Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing. (Marketing Science Institute Report; No. 07-106). Cambridge, MA: Marketing Science Institute.
Gielens, K.J.P. ; Van de Gucht, L. ; Steenkamp, J.E.B.M. ; Dekimpe, M.G. / Dancing With a Giant : The Effect of Wal-Mart's Entry into the U.K. on European Retailing. Cambridge, MA : Marketing Science Institute, 2007. (Marketing Science Institute Report; 07-106).
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series = "Marketing Science Institute Report",
publisher = "Marketing Science Institute",
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Gielens, KJP, Van de Gucht, L, Steenkamp, JEBM & Dekimpe, MG 2007, Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing. Marketing Science Institute Report, no. 07-106, Marketing Science Institute, Cambridge, MA.

Dancing With a Giant : The Effect of Wal-Mart's Entry into the U.K. on European Retailing. / Gielens, K.J.P.; Van de Gucht, L.; Steenkamp, J.E.B.M.; Dekimpe, M.G.

Cambridge, MA : Marketing Science Institute, 2007. (Marketing Science Institute Report; No. 07-106).

Research output: Book/ReportReportProfessional

TY - BOOK

T1 - Dancing With a Giant

T2 - The Effect of Wal-Mart's Entry into the U.K. on European Retailing

AU - Gielens, K.J.P.

AU - Van de Gucht, L.

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, M.G.

PY - 2007

Y1 - 2007

M3 - Report

T3 - Marketing Science Institute Report

BT - Dancing With a Giant

PB - Marketing Science Institute

CY - Cambridge, MA

ER -

Gielens KJP, Van de Gucht L, Steenkamp JEBM, Dekimpe MG. Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing. Cambridge, MA: Marketing Science Institute, 2007. (Marketing Science Institute Report; 07-106).