Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

K.J.P. Gielens, L. Van de Gucht, J.E.B.M. Steenkamp, M.G. Dekimpe

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Original language	English
Pages (from-to)	519-534
Journal	Journal of Marketing Research
Volume	45
Issue number	5
Publication status	Published - 2008

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title = "Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers",

author = "K.J.P. Gielens and {Van de Gucht}, L. and J.E.B.M. Steenkamp and M.G. Dekimpe",

year = "2008",

language = "English",

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pages = "519--534",

journal = "Journal of Marketing Research",

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T2 - The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

AU - Gielens, K.J.P.

AU - Van de Gucht, L.

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, M.G.

PY - 2008

Y1 - 2008

M3 - Article

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SP - 519

EP - 534

JO - Journal of Marketing Research

JF - Journal of Marketing Research

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