Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

K.J.P. Gielens, L. Van de Gucht, J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

464 Downloads (Pure)
Original languageEnglish
Pages (from-to)519-534
JournalJournal of Marketing Research
Volume45
Issue number5
Publication statusPublished - 2008

Cite this

Gielens, K.J.P. ; Van de Gucht, L. ; Steenkamp, J.E.B.M. ; Dekimpe, M.G. / Dancing with a giant : The effect of Wal-Mart's entry into the U.K. on the performance of European retailers. In: Journal of Marketing Research. 2008 ; Vol. 45, No. 5. pp. 519-534.
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Dancing with a giant : The effect of Wal-Mart's entry into the U.K. on the performance of European retailers. / Gielens, K.J.P.; Van de Gucht, L.; Steenkamp, J.E.B.M.; Dekimpe, M.G.

In: Journal of Marketing Research, Vol. 45, No. 5, 2008, p. 519-534.

Research output: Contribution to journalArticleScientificpeer-review

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T2 - The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

AU - Gielens, K.J.P.

AU - Van de Gucht, L.

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, M.G.

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