Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

K.J.P. Gielens, L. Van de Gucht, J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

84 Citations (Scopus)
609 Downloads (Pure)
Original languageEnglish
Pages (from-to)519-534
JournalJournal of Marketing Research
Issue number5
Publication statusPublished - 2008

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