Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

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Original language	English
Pages (from-to)	519-534
Journal	Journal of Marketing Research
Volume	45
Issue number	5
Publication status	Published - 2008

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@article{a21e889a571249349545045e4381cd8b,

title = "Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers",

author = "K. Gielens and \{Van de Gucht\}, L. and J.E.B.M. Steenkamp and M.G. Dekimpe",

year = "2008",

language = "English",

volume = "45",

pages = "519--534",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "5",

}