Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing

Research output: Book/Report › Report

Original language	English
Place of Publication	Cambridge, MA
Publisher	Marketing Science Institute
Publication status	Published - 2007

Name	Marketing Science Institute Report
No.	07-106

Cite this

@book{4778ef46f1924bc3947f84021f0d84b5,

title = "Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing",

author = "K. Gielens and \{Van de Gucht\}, L. and J.E.B.M. Steenkamp and M.G. Dekimpe",

year = "2007",

language = "English",

series = "Marketing Science Institute Report",

publisher = "Marketing Science Institute",

number = "07-106",

}