Data analytics in action

Gerard Schouten, Giuseppe Arena, Frederique van Leeuwen, Petra Heck, Joris Mulder, Rick Aalbers, Roger Leenders, Florian Böing-Messing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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The previous chapters provided gentle introductions to various important topics in the area of data analytics. In this chapter, we present three real-life case studies that illustrate how the methods and approaches outlined in the previous chapters can be put into practice. The first case study shows how the Dutch company BagsID uses data analytics to improve the efficiency of luggage handling at airports. The second case study analyzes email communication between employees of a multinational service company to assess the efficacy of interventions aimed at stimulating the employees’ openness to innovation. The third case study considers how vehicle sensor data can be leveraged for Pay-How-You-Drive insurance policies. Together, the three case studies give a glimpse into the vast world of applied data analytics.
Original languageEnglish
Title of host publicationData science for entrepreneurship
Subtitle of host publicationPrinciples and methods for data engineering, analytics, entrepreneurship, and the society
EditorsW. Liebregts, W.-J. van den Heuvel, A. van den Born
ISBN (Electronic)978-3-031-19554-9
ISBN (Print)978-3-031-19553-2
Publication statusPublished - 2023


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