De effectiviteit van transmedia storytelling in themed entertainment: Vooral besluitvormings- of belevingseffect?

Wim Strijbosch, T Bluekens, S van Es, J Wilms, Moji Shahvali, Marcel Bastiaansen

Research output: Contribution to journalArticleScientificpeer-review

Original languageDutch
Pages (from-to)19-24
JournalVrijetijdstudies
Volume40
Issue number2
Publication statusPublished - 2022

Keywords

  • transmedia Storytelling
  • decision-making
  • experience
  • transmedial migration
  • prior knowlegde

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