De groeiende macht van huismerken: Merktrouw en marktaandeel opbouwen

J.E.B.M. Steenkamp, Marnik Dekimpe

Research output: Contribution to journalArticleProfessional

Original languageDutch
Pages (from-to)45-58
JournalHolland Management Review: Best of Business Schools
Volume58
Publication statusPublished - 1998
Externally publishedYes

Cite this

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title = "De groeiende macht van huismerken: Merktrouw en marktaandeel opbouwen",
author = "J.E.B.M. Steenkamp and Marnik Dekimpe",
year = "1998",
language = "Dutch",
volume = "58",
pages = "45--58",
journal = "Holland Management Review: Best of Business Schools",
issn = "0927-4375",

}

De groeiende macht van huismerken : Merktrouw en marktaandeel opbouwen. / Steenkamp, J.E.B.M.; Dekimpe, Marnik.

In: Holland Management Review: Best of Business Schools, Vol. 58, 1998, p. 45-58.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - De groeiende macht van huismerken

T2 - Merktrouw en marktaandeel opbouwen

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, Marnik

PY - 1998

Y1 - 1998

M3 - Article

VL - 58

SP - 45

EP - 58

JO - Holland Management Review: Best of Business Schools

JF - Holland Management Review: Best of Business Schools

SN - 0927-4375

ER -