| Original language | Dutch |
|---|---|
| Pages (from-to) | 45-58 |
| Journal | Holland Management Review: Best of Business Schools |
| Volume | 58 |
| Publication status | Published - 1998 |
| Externally published | Yes |
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De groeiende macht van huismerken: Merktrouw en marktaandeel opbouwen
- J.E.B.M. Steenkamp
- , Marnik Dekimpe
Research output: Contribution to journal › Article › Professional