| Original language | Dutch |
|---|---|
| Title of host publication | Handboek Direct Marketing. Strategie, praktijk en ontwikkeling |
| Editors | P. Postma, E.J. van Bel |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Samsom |
| Pages | 283-293 |
| ISBN (Print) | 9014060408 |
| Publication status | Published - 1999 |
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