| Original language | Dutch |
|---|---|
| Pages (from-to) | 70-72 |
| Journal | Tijdschrift voor Marketing |
| Volume | 35 |
| Issue number | 10 |
| Publication status | Published - 2001 |
De sponsor als co-marketeer
M. Biemond, W.F. van Raaij
Research output: Contribution to journal › Article › Scientific › peer-review