| Original language | Dutch |
|---|---|
| Pages (from-to) | 70-72 |
| Journal | Tijdschrift voor Marketing |
| Volume | 35 |
| Issue number | 10 |
| Publication status | Published - 2001 |
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De sponsor als co-marketeer
- M. Biemond
- , W.F. van Raaij
Research output: Contribution to journal › Article › Scientific › peer-review