| Original language | Dutch |
|---|---|
| Title of host publication | Reclame en promotie |
| Subtitle of host publication | Creatief omgaan met communicatie |
| Editors | F. Regtvoort |
| Place of Publication | Utrecht |
| Publisher | Stichting Teleac |
| Pages | 25-48 |
| ISBN (Print) | 9065333088* |
| Publication status | Published - 1993 |
| Externally published | Yes |
De veelzijdige consument: Elke doelgroep een eigen benadering
R. Pieters, F. Regtvoort
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional