Decision importance as a cue for deferral

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
253 Downloads (Pure)


A series of 7 experiments found that people defer important decisions more than unimportant decisions, and that this is independent of choice set composition. This finding persists even when deferral does not provide more flexibility (Experiment 2), when deferral has potential disadvantages (Experiment 3), and when deferral has no material benefits and is financially costly (Experiment 4). The effect of importance on deferral was independent of potential choice conflict (Experiment 5 & 6). The only exception was a situation in which one alternative was clearly domina nt; here decision importance did not affect the likelihood of deferral (Experiment 7). These results suggest that people use decision importance as a cue for deferral: more important decisions should take more time and effort. Keywords: deferral, decision importance, heuristics, choice conflict
Original languageEnglish
Pages (from-to)407-415
JournalJudgment and Decision Making
Issue number5
Publication statusPublished - 2015


Dive into the research topics of 'Decision importance as a cue for deferral'. Together they form a unique fingerprint.

Cite this