Decline and variability in brand loyalty

M.G. Dekimpe, J.E.B.M. Steenkamp, M. Mellens, P. Vanden Abeele

Research output: Contribution to journalArticleScientificpeer-review

151 Citations (Scopus)
497 Downloads (Pure)
Original languageEnglish
Pages (from-to)405-420
Number of pages16
JournalInternational Journal of Research in Marketing
Volume14
Issue number5
Publication statusPublished - 1997
Externally publishedYes

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