Decline and variability in brand loyalty

M.G. Dekimpe, J.E.B.M. Steenkamp, M. Mellens, P. Vanden Abeele

Research output: Contribution to journalArticleScientificpeer-review

433 Downloads (Pure)
Original languageEnglish
Pages (from-to)405-420
Number of pages16
JournalInternational Journal of Research in Marketing
Volume14
Issue number5
Publication statusPublished - 1997
Externally publishedYes

Cite this

Dekimpe, M. G., Steenkamp, J. E. B. M., Mellens, M., & Vanden Abeele, P. (1997). Decline and variability in brand loyalty. International Journal of Research in Marketing, 14(5), 405-420.
Dekimpe, M.G. ; Steenkamp, J.E.B.M. ; Mellens, M. ; Vanden Abeele, P. / Decline and variability in brand loyalty. In: International Journal of Research in Marketing. 1997 ; Vol. 14, No. 5. pp. 405-420.
@article{f92aa6d2a6ce4df8a271b11c7309ab27,
title = "Decline and variability in brand loyalty",
author = "M.G. Dekimpe and J.E.B.M. Steenkamp and M. Mellens and {Vanden Abeele}, P.",
note = "Pagination: 16",
year = "1997",
language = "English",
volume = "14",
pages = "405--420",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "5",

}

Dekimpe, MG, Steenkamp, JEBM, Mellens, M & Vanden Abeele, P 1997, 'Decline and variability in brand loyalty', International Journal of Research in Marketing, vol. 14, no. 5, pp. 405-420.

Decline and variability in brand loyalty. / Dekimpe, M.G.; Steenkamp, J.E.B.M.; Mellens, M.; Vanden Abeele, P.

In: International Journal of Research in Marketing, Vol. 14, No. 5, 1997, p. 405-420.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Decline and variability in brand loyalty

AU - Dekimpe, M.G.

AU - Steenkamp, J.E.B.M.

AU - Mellens, M.

AU - Vanden Abeele, P.

N1 - Pagination: 16

PY - 1997

Y1 - 1997

M3 - Article

VL - 14

SP - 405

EP - 420

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 5

ER -

Dekimpe MG, Steenkamp JEBM, Mellens M, Vanden Abeele P. Decline and variability in brand loyalty. International Journal of Research in Marketing. 1997;14(5):405-420.