Decline and variability in brand loyalty

M.G. Dekimpe, J.E.B.M. Steenkamp, M. Mellens, P. Vanden Abeele

Research output: Contribution to journalArticleScientificpeer-review

141 Citations (Scopus)
470 Downloads (Pure)
Original languageEnglish
Pages (from-to)405-420
Number of pages16
JournalInternational Journal of Research in Marketing
Volume14
Issue number5
Publication statusPublished - 1997
Externally publishedYes

Cite this

Dekimpe, M. G., Steenkamp, J. E. B. M., Mellens, M., & Vanden Abeele, P. (1997). Decline and variability in brand loyalty. International Journal of Research in Marketing, 14(5), 405-420.