Decline and variability in brand loyalty

M.G. Dekimpe, J.E.B.M. Steenkamp, M. Mellens, P. Vanden Abeele

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Original language	English
Pages (from-to)	405-420
Number of pages	16
Journal	International Journal of Research in Marketing
Volume	14
Issue number	5
Publication status	Published - 1997
Externally published	Yes

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@article{f92aa6d2a6ce4df8a271b11c7309ab27,

title = "Decline and variability in brand loyalty",

author = "M.G. Dekimpe and J.E.B.M. Steenkamp and M. Mellens and \{Vanden Abeele\}, P.",

note = "Pagination: 16",

year = "1997",

language = "English",

volume = "14",

pages = "405--420",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "5",

}