Decomposing the promotional revenue bump for loyalty program members versus non-members

H.J. van Heerde, T.H.A. Bijmolt

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)443-457
JournalJournal of Marketing Research
Volume42
Issue number4
Publication statusPublished - 2005

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