Decomposing the promotional revenue bump for loyalty program members versus non-members

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	443-457
Journal	Journal of Marketing Research
Volume	42
Issue number	4
Publication status	Published - 2005

Cite this

@article{e53442de28cb413a89eab4d9d89a0a9c,

title = "Decomposing the promotional revenue bump for loyalty program members versus non-members",

author = "\{van Heerde\}, H.J. and T.H.A. Bijmolt",

year = "2005",

language = "English",

volume = "42",

pages = "443--457",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}