Decomposing the sales promotion bump with store data

H.J. van Heerde, P. Leeflang, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

van Heerde, H. J., Leeflang, P., & Wittink, D. R. (2004). Decomposing the sales promotion bump with store data. Marketing Science, 23(3), 317-334.

van Heerde, H.J. ; Leeflang, P. ; Wittink, D.R. / Decomposing the sales promotion bump with store data. In: Marketing Science. 2004 ; Vol. 23, No. 3. pp. 317-334.

@article{87f2ee5ec36248c68793c091a73674cd,

title = "Decomposing the sales promotion bump with store data",

author = "{van Heerde}, H.J. and P. Leeflang and D.R. Wittink",

note = "Pagination: 17",

year = "2004",

language = "English",

volume = "23",

pages = "317--334",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "3",

}

van Heerde, HJ, Leeflang, P & Wittink, DR 2004, 'Decomposing the sales promotion bump with store data', Marketing Science, vol. 23, no. 3, pp. 317-334.

In: Marketing Science, Vol. 23, No. 3, 2004, p. 317-334.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - Decomposing the sales promotion bump with store data

AU - van Heerde, H.J.

AU - Leeflang, P.

AU - Wittink, D.R.

N1 - Pagination: 17

PY - 2004

Y1 - 2004

M3 - Article

VL - 23

SP - 317

EP - 334

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 3

ER -