Original language | English |
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Pages (from-to) | 317-334 |
Number of pages | 17 |
Journal | Marketing Science |
Volume | 23 |
Issue number | 3 |
Publication status | Published - 2004 |
Decomposing the sales promotion bump with store data
H.J. van Heerde, P. Leeflang, D.R. Wittink
Research output: Contribution to journal › Article › Scientific › peer-review
132
Citations
(Scopus)