Decomposing the sales promotion bump with store data

H.J. van Heerde, P. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

132 Citations (Scopus)
Original languageEnglish
Pages (from-to)317-334
Number of pages17
JournalMarketing Science
Volume23
Issue number3
Publication statusPublished - 2004

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