Decomposing the sales promotion bump with store data

H.J. van Heerde, P. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)317-334
Number of pages17
JournalMarketing Science
Volume23
Issue number3
Publication statusPublished - 2004

Cite this

van Heerde, H. J., Leeflang, P., & Wittink, D. R. (2004). Decomposing the sales promotion bump with store data. Marketing Science, 23(3), 317-334.
van Heerde, H.J. ; Leeflang, P. ; Wittink, D.R. / Decomposing the sales promotion bump with store data. In: Marketing Science. 2004 ; Vol. 23, No. 3. pp. 317-334.
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note = "Pagination: 17",
year = "2004",
language = "English",
volume = "23",
pages = "317--334",
journal = "Marketing Science",
issn = "0732-2399",
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}

van Heerde, HJ, Leeflang, P & Wittink, DR 2004, 'Decomposing the sales promotion bump with store data', Marketing Science, vol. 23, no. 3, pp. 317-334.

Decomposing the sales promotion bump with store data. / van Heerde, H.J.; Leeflang, P.; Wittink, D.R.

In: Marketing Science, Vol. 23, No. 3, 2004, p. 317-334.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Decomposing the sales promotion bump with store data

AU - van Heerde, H.J.

AU - Leeflang, P.

AU - Wittink, D.R.

N1 - Pagination: 17

PY - 2004

Y1 - 2004

M3 - Article

VL - 23

SP - 317

EP - 334

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 3

ER -

van Heerde HJ, Leeflang P, Wittink DR. Decomposing the sales promotion bump with store data. Marketing Science. 2004;23(3):317-334.