Decomposing the sales promotion bump with store data

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{87f2ee5ec36248c68793c091a73674cd,

title = "Decomposing the sales promotion bump with store data",

author = "\{van Heerde\}, H.J. and P. Leeflang and D.R. Wittink",

note = "Pagination: 17",

year = "2004",

language = "English",

volume = "23",

pages = "317--334",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}