| Original language | Dutch |
|---|---|
| Pages (from-to) | 364-374 |
| Journal | MAB |
| Volume | 72 |
| Issue number | 7/8 |
| Publication status | Published - 1998 |
Decompositie van de verkoopeffecten van sales promotion
H.J. van Heerde
Research output: Contribution to journal › Article › Professional