| Original language | Dutch |
|---|---|
| Pages (from-to) | 364-374 |
| Journal | MAB |
| Volume | 72 |
| Issue number | 7/8 |
| Publication status | Published - 1998 |
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Decompositie van de verkoopeffecten van sales promotion
- H.J. van Heerde
Research output: Contribution to journal › Article › Professional