Demand chain management in action: Results from five exploratory case studies

N.C.G.M. Stoffele, G.C.J.M. Vos, M.A.R. van de Vijver

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOperations Management as a Change Agent (Vol. I)
EditorsL. van Wassenhove, A. de Meyer, E. Yucesan, E. Didem Gunes, L. Muyldermas
Place of PublicationFontainebleau
PublisherINSEAD/EUROMA
Pages569-578
Publication statusPublished - 2004

Cite this