Design of web questionnaires: An information-processing perspective for the effect of response categories

V. Toepoel, C.M. Vis, J.W.M. Das, A.H.O. van Soest

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In this article, an information-processing perspective is used to explore the impact of response categories on the answers respondents provide in Web surveys. Response categories have a significant effect on response formulation in questions that are difficult to process, whereas in easier questions (where responses are based on direct recall) the response scales have a smaller effect. In general, people with less cognitive sophistication are more affected by contextual cues. The Need for Cognition and the Need to Evaluate indexes for motivation account for a significant part of the variance in survey responding. Interactions of ability to process information and motivation combine in regulating responses for questions that are more difficult to process. The results hint at a substantial role of satisficing in Web surveys.
Original languageEnglish
Pages (from-to)371-392
JournalSociological Methods and Research
Volume37
Issue number3
Publication statusPublished - 2009

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information processing
questionnaire
information process
cognition
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interaction

Cite this

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title = "Design of web questionnaires: An information-processing perspective for the effect of response categories",
abstract = "In this article, an information-processing perspective is used to explore the impact of response categories on the answers respondents provide in Web surveys. Response categories have a significant effect on response formulation in questions that are difficult to process, whereas in easier questions (where responses are based on direct recall) the response scales have a smaller effect. In general, people with less cognitive sophistication are more affected by contextual cues. The Need for Cognition and the Need to Evaluate indexes for motivation account for a significant part of the variance in survey responding. Interactions of ability to process information and motivation combine in regulating responses for questions that are more difficult to process. The results hint at a substantial role of satisficing in Web surveys.",
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Design of web questionnaires : An information-processing perspective for the effect of response categories. / Toepoel, V.; Vis, C.M.; Das, J.W.M.; van Soest, A.H.O.

In: Sociological Methods and Research, Vol. 37, No. 3, 2009, p. 371-392.

Research output: Contribution to journalArticleScientificpeer-review

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T1 - Design of web questionnaires

T2 - An information-processing perspective for the effect of response categories

AU - Toepoel, V.

AU - Vis, C.M.

AU - Das, J.W.M.

AU - van Soest, A.H.O.

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PY - 2009

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AB - In this article, an information-processing perspective is used to explore the impact of response categories on the answers respondents provide in Web surveys. Response categories have a significant effect on response formulation in questions that are difficult to process, whereas in easier questions (where responses are based on direct recall) the response scales have a smaller effect. In general, people with less cognitive sophistication are more affected by contextual cues. The Need for Cognition and the Need to Evaluate indexes for motivation account for a significant part of the variance in survey responding. Interactions of ability to process information and motivation combine in regulating responses for questions that are more difficult to process. The results hint at a substantial role of satisficing in Web surveys.

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SP - 371

EP - 392

JO - Sociological Methods and Research

JF - Sociological Methods and Research

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