Designing creative places: The role of creative tourism

Greg Richards*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

164 Citations (Scopus)
517 Downloads (Pure)


Creativity has become a strategy in the making of places, with cities and regions seeking to increase their attractiveness to the creative class, support the creative industries or to become ‘creative cities’. We examine how creativity has been utilised in placemaking in tourism destinations through different design strategies. A shift in theoretical focus from creative individuals towards creative districts or places is noted, in line with the developing field of creative placemaking. Case studies of creative development indicate strategies need to be sensitive to local context, and follow some basic design principles. Creative placemaking includes consideration of resources, meaning and creativity, driven by clear vision, enabling participation, leaving space for creative expression and developing a coherent narrative.

Original languageEnglish
Article number102922
JournalAnnals of Tourism Research
Publication statusPublished - 2020


  • Cities
  • Creative tourism
  • Cultural tourism
  • Placemaking
  • Tourism design


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