Abstract
The rise of the mobile internet has rapidly changed the landscape for fielding web surveys. The devices that respondents use to take a web survey vary greatly in size and user interface. This diversity in the interaction between survey and respondent makes it challenging to design a web survey for the general public and raises various questions for survey researchers. Which strategy should one choose when designing web surveys for the multi-device internet? Should the
layout be adapted for the various devices and if so, what effect will this have on survey outcomes and data quality? What is the most user friendly way to present survey questions on mobile devices? This thesis addresses these and other questions on the instrumental (visual) design of web surveys for the multi-device internet. In five empirical studies, the thesis discusses how the modern online respondent can be engaged on multiple device types.
layout be adapted for the various devices and if so, what effect will this have on survey outcomes and data quality? What is the most user friendly way to present survey questions on mobile devices? This thesis addresses these and other questions on the instrumental (visual) design of web surveys for the multi-device internet. In five empirical studies, the thesis discusses how the modern online respondent can be engaged on multiple device types.
| Original language | English |
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| Qualification | Doctor of Philosophy |
| Supervisors/Advisors |
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| Award date | 23 Oct 2015 |
| Place of Publication | Tilburg |
| Publisher | |
| Print ISBNs | 978 90 5668 457 0 |
| Publication status | Published - 2015 |