Original language | English |
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Title of host publication | Proceedings of the 2009 INFORMS Marketing Science Conference |
Editors | E. Anderson, F. Feinberg |
Place of Publication | USA |
Publisher | University of Michigan |
Publication status | Published - 2009 |
Details and big pictures: Consumers' use of actual prices and price images when choosing a store
C.J. Lourenco, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review