Details and big pictures: Consumers' use of actual prices and price images when choosing a store

C.J. Lourenco, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2009 INFORMS Marketing Science Conference
EditorsE. Anderson, F. Feinberg
Place of PublicationUSA
PublisherUniversity of Michigan
Publication statusPublished - 2009

Cite this

Lourenco, C. J., & Gijsbrechts, E. (2009). Details and big pictures: Consumers' use of actual prices and price images when choosing a store. In E. Anderson, & F. Feinberg (Eds.), Proceedings of the 2009 INFORMS Marketing Science Conference University of Michigan.