Details and big pictures: Consumers' use of actual prices and price images when choosing a store

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 2009 INFORMS Marketing Science Conference
Editors	E. Anderson, F. Feinberg
Place of Publication	USA
Publisher	University of Michigan
Publication status	Published - 2009

Cite this

@inproceedings{696f2d138c654c2685866703a0bd4dbb,

title = "Details and big pictures: Consumers' use of actual prices and price images when choosing a store",

author = "C.J. Lourenco and E. Gijsbrechts",

year = "2009",

language = "English",

editor = "E. Anderson and F. Feinberg",

booktitle = "Proceedings of the 2009 INFORMS Marketing Science Conference",

publisher = "University of Michigan",

}

Details and big pictures: Consumers' use of actual prices and price images when choosing a store. / Lourenco, C.J.; Gijsbrechts, E.
Proceedings of the 2009 INFORMS Marketing Science Conference. ed. / E. Anderson; F. Feinberg. USA: University of Michigan, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review