Developing a competitive edge in electronic markets via institutional and social based quality signaling mechanisms

C.X.J. Ou, K.C.C. Chan

Research output: Contribution to journalArticleScientificpeer-review

24 Citations (Scopus)

Abstract

Much recent effort has been put into developing effective electronic markets. However, the research has mainly focused on institutional trust-building mechanisms. Practically, sellers lack guidelines in shaping competitive edges in electronic markets where institutional mechanisms have been applied to all sellers. In order to fill this gap, we examine the impacts of institutional and social mechanisms on seller differentiation, drawing from quality signaling theories in economics. Hierarchical regression analysis of the objective data crawled from TaoBao.com reveals these two competing categories of quality signal mechanisms result in interesting seller differentiation. Findings, implications and future research are discussed.
Original languageEnglish
Pages (from-to)532-540
JournalInformation & Management
Volume51
Issue number5
Early online date18 Apr 2014
DOIs
Publication statusPublished - Jul 2014

Keywords

  • quality signaling theories
  • electronic markets
  • institutional mechanisms
  • social mechanisms
  • sales volume

Fingerprint Dive into the research topics of 'Developing a competitive edge in electronic markets via institutional and social based quality signaling mechanisms'. Together they form a unique fingerprint.

Cite this