Developing a logistics strategy through participative business modeling

Introduces the participative business modelling method (PBM), a management consulting method based on a synergetic mix of (system dynamics) modelling, group knowledge elicitation techniques and a process consultation attitude. PBM is a method well‐suited to support managers in their strategic decision‐making processes, in particular in the field of operations management, because it provides support in dealing with both the technical and organizational complexities of strategic decision making. Presents a case study where PBM was used to assist in the development of a European logistics strategy for an American pharmaceutical firm setting up operations in Europe. Discusses findings from the analysis of the evaluation interviews with project participants, which contain valuable lessons, not just for the PBM method itself, but also for the theory of strategic decision making that lies at the basis of the PBM method.