Developing corporate business for hotels through conferences and exhibitions

G. Richards, B. Richards

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Abstract

The aim of this paper is to review the conference and exhibition market for UK hotels drawing on research undertaken over the last ten years. It examines the market segmentation, underlying market trends and future trends.
Original languageEnglish
Pages (from-to)61-69
JournalJournal of Vacation Marketing
Volume1
Issue number1
DOIs
Publication statusPublished - 1994

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