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Digital platforms 2.0: Emerging topics, opportunities, and challenges

  • Shrabastee Banerjee
  • , Ishita Chakraborty
  • , Hana Choi
  • , Hannes Datta
  • , Remi Daviet
  • , Chiara Farronato
  • , Minkyung Kim
  • , Anja Lambrecht
  • , Puneet Manchanda
  • , Aniko Öry
  • , Ananya Sen
  • , Marshall Van Alstyne
  • , Prasad Vana
  • , Kenneth C. Wilbur
  • , Xu Zhang
  • , Bobby Zhou

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Digital platforms increasingly influence most online markets and ecosystems, creating substantial value for their customers, owners, and other partners. Yet, the challenges associated with platform operations, governance, and regulation continue to evolve. This paper aims to help researchers understand the extensive platform literature to facilitate effective academic contributions. First, we lay out emerging research topics and open questions related to platforms, both from an internal (platform design) and external (platform regulation) perspective. Then, we compare techniques for acquiring and using platform data, both with and without the collaboration of the platforms themselves, to facilitate empirical platform research. Our insights highlight the importance of multidisciplinary and multi-method approaches in studying digital platform policies, value chains and regulation.
Original languageEnglish
JournalInternational Journal of Research in Marketing
DOIs
Publication statusPublished - Mar 2026

Keywords

  • online markets
  • digital platforms
  • platform design
  • platform regulation
  • data acquisition strategies

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