Digital work in a pre-digital organizational culture

R.M. Davison, C.X.J. Ou

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

6 Citations (Scopus)


Digital natives constitute the majority of new employees entering the marketplace. However, they face an organizational corporate culture that enshrines the vested interests of a very different generation of people, whom they would characterize as digital immigrants or even dinosaurs. This organizational culture has very strict values and assumptions about the way people (should) work, resulting in considerable tension between the digital natives and their non-native colleagues. We explore these tensions in an exploratory case study of a hotel chain marked by its conservatism in IT policy. After reviewing the literature on digital natives, digital immigrants and organizational culture, we examine how digitally native hotel employees in China secure access to the digital media of their choice in the face of corporate obstruction. We discuss the broader implications of our findings for practicing managers, as well as future research opportunities, before concluding this research-in-progress paper.
Original languageEnglish
Title of host publicationProceedings of the 22nd European Conference on Information Systems (ECIS 2014)
EditorsD. Te'eni, C. Avgerou
Place of PublicationTel Aviv
PublisherAssociation for Information Systems
Publication statusPublished - 2014
EventEuropean Conference on Information Systems (ECIS 2014) - David Intercontinental Hotel, Tel Aviv, Israel
Duration: 9 Jun 201411 Jun 2014


ConferenceEuropean Conference on Information Systems (ECIS 2014)
CityTel Aviv


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