Direct and indirect advertising effects of opportunity: An empirical study

T.B.C. Poiesz, M.G.E. Venrooij, C.J.P.M. de Bont

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationAdvances in economic psychology.
    EditorsG. Antonides, W.F. van Raaij, S. Maital
    Place of PublicationChichester
    ISBN (Print)0471970875
    Publication statusPublished - 1997

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