Direct and indirect advertising effects of opportunity: An empirical study

T.B.C. Poiesz, M.G.E. Venrooij, C.J.P.M. de Bont

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationAdvances in economic psychology.
    EditorsG. Antonides, W.F. van Raaij, S. Maital
    Place of PublicationChichester
    PublisherWiley
    Pages97-113
    ISBN (Print)0471970875
    Publication statusPublished - 1997

    Cite this

    Poiesz, T. B. C., Venrooij, M. G. E., & de Bont, C. J. P. M. (1997). Direct and indirect advertising effects of opportunity: An empirical study. In G. Antonides, W. F. van Raaij, & S. Maital (Eds.), Advances in economic psychology. (pp. 97-113). Chichester: Wiley.
    Poiesz, T.B.C. ; Venrooij, M.G.E. ; de Bont, C.J.P.M. / Direct and indirect advertising effects of opportunity : An empirical study. Advances in economic psychology.. editor / G. Antonides ; W.F. van Raaij ; S. Maital. Chichester : Wiley, 1997. pp. 97-113
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    author = "T.B.C. Poiesz and M.G.E. Venrooij and {de Bont}, C.J.P.M.",
    year = "1997",
    language = "English",
    isbn = "0471970875",
    pages = "97--113",
    editor = "G. Antonides and {van Raaij}, W.F. and S. Maital",
    booktitle = "Advances in economic psychology.",
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    Poiesz, TBC, Venrooij, MGE & de Bont, CJPM 1997, Direct and indirect advertising effects of opportunity: An empirical study. in G Antonides, WF van Raaij & S Maital (eds), Advances in economic psychology.. Wiley, Chichester, pp. 97-113.

    Direct and indirect advertising effects of opportunity : An empirical study. / Poiesz, T.B.C.; Venrooij, M.G.E.; de Bont, C.J.P.M.

    Advances in economic psychology.. ed. / G. Antonides; W.F. van Raaij; S. Maital. Chichester : Wiley, 1997. p. 97-113.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Direct and indirect advertising effects of opportunity

    T2 - An empirical study

    AU - Poiesz, T.B.C.

    AU - Venrooij, M.G.E.

    AU - de Bont, C.J.P.M.

    PY - 1997

    Y1 - 1997

    M3 - Chapter

    SN - 0471970875

    SP - 97

    EP - 113

    BT - Advances in economic psychology.

    A2 - Antonides, G.

    A2 - van Raaij, W.F.

    A2 - Maital, S.

    PB - Wiley

    CY - Chichester

    ER -

    Poiesz TBC, Venrooij MGE, de Bont CJPM. Direct and indirect advertising effects of opportunity: An empirical study. In Antonides G, van Raaij WF, Maital S, editors, Advances in economic psychology.. Chichester: Wiley. 1997. p. 97-113