Direct and indirect advertising effects of opportunity: An empirical study

T.B.C. Poiesz, M.G.E. Venrooij, C.J.P.M. de Bont

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in economic psychology.
Editors	G. Antonides, W.F. van Raaij, S. Maital
Place of Publication	Chichester
Publisher	Wiley
Pages	97-113
ISBN (Print)	0471970875
Publication status	Published - 1997

Cite this

@inbook{fa0f017454024aab8354bb56532422e2,

title = "Direct and indirect advertising effects of opportunity: An empirical study",

author = "T.B.C. Poiesz and M.G.E. Venrooij and \{de Bont\}, C.J.P.M.",

year = "1997",

language = "English",

isbn = "0471970875",

pages = "97--113",

editor = "G. Antonides and \{van Raaij\}, W.F. and S. Maital",

booktitle = "Advances in economic psychology.",

publisher = "Wiley",

}