Direct marketing: Van tactiek naar strategie

W.J.M. Reijnders, C.M. Storm

    Research output: Working paperDiscussion paperOther research output

    Original languageDutch
    Place of PublicationTilburg
    PublisherFaculteit der Economische Wetenschappen
    Pages1-29
    Volume86.21
    Publication statusPublished - 1986

    Publication series

    NameTer Discussie FEW

    Keywords

    • Marketing

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