Direct marketing: Van tactiek naar strategie

Research output: Working paper › Discussion paper › Other research output

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Original language	Dutch
Place of Publication	Tilburg
Publisher	Faculteit der Economische Wetenschappen
Pages	1-29
Volume	86.21
Publication status	Published - 1986

Name	Ter Discussie FEW

Keywords

@techreport{4961583d36f74b839bee2459bdb731f5,

title = "Direct marketing: Van tactiek naar strategie ",

keywords = "Marketing",

author = "W.J.M. Reijnders and C.M. Storm",

year = "1986",

language = "Dutch",

volume = "86.21",

series = "Ter Discussie FEW",

publisher = "Faculteit der Economische Wetenschappen",

pages = "1--29",

type = "WorkingPaper",

institution = "Faculteit der Economische Wetenschappen",

}