Discourse analysis of social media

Ico Maly

Discourse analysis of social media

Ico Maly

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › Scientific › peer-review

Abstract

The growing importance of social media has resulted in a boom of digital discourse analyses in the last decades (see Herring, 1999 and Thurlow & Mroczek, 2011 for useful overviews). Since those first analyses, the way scholars understand and approach digital data has changed profoundly. I survey different approaches to digital discourse and argue that existing research pushes us in the direction of understanding social media as ideological apparatuses.

Original language	English
Title of host publication	The Encyclopedia of Applied Linguistics. Edited by Carol A. Chapelle (Section Editor: Juan Eduardo Bonnin).
Publisher	John Wiley & Sons Ltd
Publication status	Published - 2026

Keywords

Discourse analysis
social media
digital media
ideological apparatus
ideology
power
culture
digital discourse analysis

Access to Document

The Encyclopedia of Applied Linguistics - 2025 - Maly - Discourse Analysis of Social MediaProof, 58.8 KBLicence: Other

Cite this

@inbook{9cc89a261ea54d4d80f6445cc8803739,

title = "Discourse analysis of social media",

abstract = "The growing importance of social media has resulted in a boom of digital discourse analyses in the last decades (see Herring, 1999 and Thurlow \& Mroczek, 2011 for useful overviews). Since those first analyses, the way scholars understand and approach digital data has changed profoundly. I survey different approaches to digital discourse and argue that existing research pushes us in the direction of understanding social media as ideological apparatuses.",

keywords = "Discourse analysis, social media, digital media, ideological apparatus, ideology, power, culture, digital discourse analysis",

author = "Ico Maly",

year = "2026",

language = "English",

booktitle = "The Encyclopedia of Applied Linguistics. Edited by Carol A. Chapelle (Section Editor: Juan Eduardo Bonnin).",

publisher = "John Wiley \& Sons Ltd",

}

TY - CHAP

T1 - Discourse analysis of social media

AU - Maly, Ico

PY - 2026

Y1 - 2026

N2 - The growing importance of social media has resulted in a boom of digital discourse analyses in the last decades (see Herring, 1999 and Thurlow & Mroczek, 2011 for useful overviews). Since those first analyses, the way scholars understand and approach digital data has changed profoundly. I survey different approaches to digital discourse and argue that existing research pushes us in the direction of understanding social media as ideological apparatuses.

AB - The growing importance of social media has resulted in a boom of digital discourse analyses in the last decades (see Herring, 1999 and Thurlow & Mroczek, 2011 for useful overviews). Since those first analyses, the way scholars understand and approach digital data has changed profoundly. I survey different approaches to digital discourse and argue that existing research pushes us in the direction of understanding social media as ideological apparatuses.

KW - Discourse analysis

KW - social media

KW - digital media

KW - ideological apparatus

KW - ideology

KW - power

KW - culture

KW - digital discourse analysis

M3 - Entry for encyclopedia/dictionary

BT - The Encyclopedia of Applied Linguistics. Edited by Carol A. Chapelle (Section Editor: Juan Eduardo Bonnin).

PB - John Wiley & Sons Ltd

ER -

Discourse analysis of social media

Abstract

Keywords

Access to Document

Fingerprint

Cite this