Diversity in advertising: the influence of context conditioning effects

J.G. Bloem; J. de Heer; S. Paijmans

Diversity in advertising: the influence of context conditioning effects

J.G. Bloem, J. de Heer, S. Paijmans

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Inquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology)
Editors	P. Chada, R. Scacciati, R. Trinchero
Place of Publication	Torino
Publisher	Università del Piemonte Orientale/Università di Torino
Pages	845-854
Volume	2
Publication status	Published - 1999

Publication series

Name
Volume	2

Cite this

@inproceedings{8720661179924cbbb651373ba78e8b84,

title = "Diversity in advertising: the influence of context conditioning effects",

author = "J.G. Bloem and {de Heer}, J. and S. Paijmans",

year = "1999",

language = "English",

volume = "2",

publisher = "Universit{\`a} del Piemonte Orientale/Universit{\`a} di Torino",

pages = "845--854",

editor = "P. Chada and R. Scacciati and R. Trinchero",

booktitle = "Inquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology)",

}

Diversity in advertising: the influence of context conditioning effects. / Bloem, J.G.; de Heer, J.; Paijmans, S.
Inquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology). ed. / P. Chada; R. Scacciati; R. Trinchero. Vol. 2 Torino: Università del Piemonte Orientale/Università di Torino, 1999. p. 845-854.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - Diversity in advertising

T2 - the influence of context conditioning effects

AU - Bloem, J.G.

AU - de Heer, J.

AU - Paijmans, S.

PY - 1999

Y1 - 1999

M3 - Conference contribution

VL - 2

SP - 845

EP - 854

BT - Inquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology)

A2 - Chada, P.

A2 - Scacciati, R.

A2 - Trinchero, R.

PB - Università del Piemonte Orientale/Università di Torino

CY - Torino

ER -