Diversity in advertising: the influence of context conditioning effects

J.G. Bloem, J. de Heer, S. Paijmans

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publicationInquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology)
    EditorsP. Chada, R. Scacciati, R. Trinchero
    Place of PublicationTorino
    PublisherUniversità del Piemonte Orientale/Università di Torino
    Pages845-854
    Volume2
    Publication statusPublished - 1999

    Publication series

    Name
    Volume2

    Cite this

    Bloem, J. G., de Heer, J., & Paijmans, S. (1999). Diversity in advertising: the influence of context conditioning effects. In P. Chada, R. Scacciati, & R. Trinchero (Eds.), Inquiries into the Nature and Causes of Behavior (XXIV International Colloquium of Economic Psychology) (Vol. 2, pp. 845-854). Università del Piemonte Orientale/Università di Torino.