Do consumers ever learn? Analysis of segment behavior in experimental markets

J.C. Prabhu, G. Tellis

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)19-34
Number of pages15
JournalJournal of Behavioral Decision Making
Volume13
Issue number1
Publication statusPublished - 2000

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