Do consumers ever learn? Analysis of segment behavior in experimental markets

J.C. Prabhu, G. Tellis

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	19-34
Number of pages	15
Journal	Journal of Behavioral Decision Making
Volume	13
Issue number	1
Publication status	Published - 2000

Cite this

@article{5226550be72d4a3486c654f4527373cc,

title = "Do consumers ever learn? Analysis of segment behavior in experimental markets",

author = "J.C. Prabhu and G. Tellis",

note = "Pagination: 15",

year = "2000",

language = "English",

volume = "13",

pages = "19--34",

journal = "Journal of Behavioral Decision Making",

issn = "0894-3257",

publisher = "John Wiley and Sons Ltd",

number = "1",

}