Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt, A. Smidts

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	31-47
Journal	International Journal of Research in Marketing
Volume	24
Issue number	1
Publication status	Published - 2007

Cite this

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title = "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members",

author = "J. Leenheer and {van Heerde}, H.J. and T.H.A. Bijmolt and A. Smidts",

note = "Appeared earlier as CentER DP 2002-65 (rt)",

year = "2007",

language = "English",

volume = "24",

pages = "31--47",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

AU - Leenheer, J.

AU - van Heerde, H.J.

AU - Bijmolt, T.H.A.

AU - Smidts, A.

N1 - Appeared earlier as CentER DP 2002-65 (rt)

PY - 2007

Y1 - 2007

M3 - Article

SN - 0167-8116

VL - 24

SP - 31

EP - 47

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -