Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt, A. Smidts

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)31-47
JournalInternational Journal of Research in Marketing
Volume24
Issue number1
Publication statusPublished - 2007

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