Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

J. Leenheer, H.J. van Heerde, T.H.A. Bijmolt, A. Smidts

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)31-47
JournalInternational Journal of Research in Marketing
Volume24
Issue number1
Publication statusPublished - 2007

Cite this

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title = "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members",
author = "J. Leenheer and {van Heerde}, H.J. and T.H.A. Bijmolt and A. Smidts",
note = "Appeared earlier as CentER DP 2002-65 (rt)",
year = "2007",
language = "English",
volume = "24",
pages = "31--47",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
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Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. / Leenheer, J.; van Heerde, H.J.; Bijmolt, T.H.A.; Smidts, A.

In: International Journal of Research in Marketing, Vol. 24, No. 1, 2007, p. 31-47.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

AU - Leenheer, J.

AU - van Heerde, H.J.

AU - Bijmolt, T.H.A.

AU - Smidts, A.

N1 - Appeared earlier as CentER DP 2002-65 (rt)

PY - 2007

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VL - 24

SP - 31

EP - 47

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

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