Do promotions benefit manufacturers, retailers, or both?

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticlepeer-review

163 Citations (Scopus)
Original languageEnglish
Pages (from-to)617-629
JournalManagement Science
Volume50
Issue number5
Publication statusPublished - 2004

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