Do promotions benefit manufacturers, retailers, or both?

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

150 Citations (Scopus)
Original languageEnglish
Pages (from-to)617-629
JournalManagement Science
Volume50
Issue number5
Publication statusPublished - 2004

Cite this

Srinivasan, S., Pauwels, K., Hanssens, D., & Dekimpe, M. G. (2004). Do promotions benefit manufacturers, retailers, or both? Management Science, 50(5), 617-629.