Do promotions benefit manufacturers, retailers, or both?

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{3d7f9346e29649d6a007b7a933ccd697,

title = "Do promotions benefit manufacturers, retailers, or both?",

author = "S. Srinivasan and K. Pauwels and D. Hanssens and M.G. Dekimpe",

year = "2004",

language = "English",

volume = "50",

pages = "617--629",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "5",

}