Do promotions benefit manufacturers, retailers, or both?

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)617-629
JournalManagement Science
Volume50
Issue number5
Publication statusPublished - 2004

Cite this

Srinivasan, S., Pauwels, K., Hanssens, D., & Dekimpe, M. G. (2004). Do promotions benefit manufacturers, retailers, or both? Management Science, 50(5), 617-629.
Srinivasan, S. ; Pauwels, K. ; Hanssens, D. ; Dekimpe, M.G. / Do promotions benefit manufacturers, retailers, or both?. In: Management Science. 2004 ; Vol. 50, No. 5. pp. 617-629.
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year = "2004",
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Srinivasan, S, Pauwels, K, Hanssens, D & Dekimpe, MG 2004, 'Do promotions benefit manufacturers, retailers, or both?', Management Science, vol. 50, no. 5, pp. 617-629.

Do promotions benefit manufacturers, retailers, or both? / Srinivasan, S.; Pauwels, K.; Hanssens, D.; Dekimpe, M.G.

In: Management Science, Vol. 50, No. 5, 2004, p. 617-629.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Do promotions benefit manufacturers, retailers, or both?

AU - Srinivasan, S.

AU - Pauwels, K.

AU - Hanssens, D.

AU - Dekimpe, M.G.

PY - 2004

Y1 - 2004

M3 - Article

VL - 50

SP - 617

EP - 629

JO - Management Science

JF - Management Science

SN - 0025-1909

IS - 5

ER -

Srinivasan S, Pauwels K, Hanssens D, Dekimpe MG. Do promotions benefit manufacturers, retailers, or both? Management Science. 2004;50(5):617-629.