Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 25 May 2019
EventAnnual Conference of the International Communication Association 2019: Communication Beyond Boundaries - Washington, United States
Duration: 24 May 201928 May 2019
Conference number: 69
https://www.icahdq.org/page/2019Conference

Conference

ConferenceAnnual Conference of the International Communication Association 2019
Abbreviated titleICA 2019
CountryUnited States
CityWashington
Period24/05/1928/05/19
Internet address

Keywords

  • user generated content
  • engagement
  • product involvement
  • computer vision
  • brand-related content

Cite this

Nanne, A., Antheunis, M., Postma, E., Wubben, S., & van Noort, G. (2019). Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC. Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States.
Nanne, Annemarie ; Antheunis, Marjolijn ; Postma, Eric ; Wubben, Sander ; van Noort, Guda. / Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC. Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States.
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title = "Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC",
keywords = "user generated content, engagement, product involvement, computer vision, brand-related content",
author = "Annemarie Nanne and Marjolijn Antheunis and Eric Postma and Sander Wubben and {van Noort}, Guda",
year = "2019",
month = "5",
day = "25",
language = "English",
note = "Annual Conference of the International Communication Association 2019 : Communication Beyond Boundaries, ICA 2019 ; Conference date: 24-05-2019 Through 28-05-2019",
url = "https://www.icahdq.org/page/2019Conference",

}

Nanne, A, Antheunis, M, Postma, E, Wubben, S & van Noort, G 2019, 'Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC' Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States, 24/05/19 - 28/05/19, .

Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC. / Nanne, Annemarie; Antheunis, Marjolijn; Postma, Eric; Wubben, Sander; van Noort, Guda.

2019. Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Postma, Eric

AU - Wubben, Sander

AU - van Noort, Guda

PY - 2019/5/25

Y1 - 2019/5/25

KW - user generated content

KW - engagement

KW - product involvement

KW - computer vision

KW - brand-related content

M3 - Paper

ER -

Nanne A, Antheunis M, Postma E, Wubben S, van Noort G. Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC. 2019. Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States.