Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 25 May 2019
EventAnnual Conference of the International Communication Association 2019: Communication Beyond Boundaries - Washington, United States
Duration: 24 May 201928 May 2019
Conference number: 69
https://www.icahdq.org/page/2019Conference

Conference

ConferenceAnnual Conference of the International Communication Association 2019
Abbreviated titleICA 2019
CountryUnited States
CityWashington
Period24/05/1928/05/19
Internet address

Keywords

  • user generated content
  • engagement
  • product involvement
  • computer vision
  • brand-related content

Cite this

Nanne, A., Antheunis, M., Postma, E., Wubben, S., & van Noort, G. (2019). Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC. Paper presented at Annual Conference of the International Communication Association 2019, Washington, United States.